At the same time, by showing how we can all use such cleverly devised strategies as the ‘Velcro Theory of Memory’ and ‘curiosity gaps’, it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively. In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle. A summary of Made to Stick by Chip & Dan Heath Random House 2007 (Also available as a pdf) Introduction. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. A modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality study guides that feature detailed chapter summaries and analysis of major themes, characters, quotes, and essay topics. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he’d discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as ‘Jaws on a spaceship’ (Alien) and ‘Die Hard on a bus’ (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information. Thanks for exploring this SuperSummary Study Guide of Made to Stick by Chip Heath, Dan Heath. What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research.

Chip and dan heath made to stick